For Management Students

NEW PRODUCT DEVELOPMENT IBS-Gurgaon Faculty: Prof. Vineeta Rupani Submitted by: Sonal Jain 07BS4256 Mohit Bansal 07BS2288 Pallavi Sejwal 07BS2765 Pramita Pandey 07BS2907 ACKNOWLEGEMENT forwardness of this report on launch of aluminium laptop computer skidhas been a learning experience for us. We take this fall out to own all those who puddle spargond their time and provided their invaluable defy in the completion of this report. We ar grateful to Prof. Vineeta Rupani for giving us the opportunity to work on such a forcing out where we could crop our creativity. She has been a continuous support and an excellent guide. It was a fantastic experience interacting with people of various fields who were manakin luxuriant to share their opinions with us. Basic raw fabric: aluminium Properti es of the raw material go down Weight aluminum is a very light metal with a limited weight of 2.7 g/cm3, about a third that of steel. eating away resistance Aluminium naturally generates a defensive oxide diligence and is highly corrosion resistant.

Ductility Aluminium place be easy fabricated into various forms. Recyclability Aluminium finish easily be recycled. Advantages: The basic advantage of the raw material addicted to us is that it is light weighted, ductile, and corrosion resistant. Disadvantages: The metal is preferably clayey because of which we will motif to be provide certain character to guard the laptops against any ! friction with the case which has added to the cost. unexampled product development stages Idea generation Considering the advantages of the properties we have decided to have a laptop case with the raw material as our target market is IBS Gurgaon. The target market is a drug user of laptops. We did an observation study of market segment and concluded that students are quite cautious in handling their laptops and there would be...If you need to get a full essay, order it on our website: BestEssayCheap.com

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