Dreamworks

Background Introduction Prior to 2004, DreamWorks Animation (DWA) was a parentage division of old DreamWorks Studios which formed in October 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen. On October 28 2004, DWA have separated from old DreamWorks studios and formed a sore company. Now they conduct business primarily in dickens studiosin Glendale, California, where atomic number 18 the headquarters, and in Redwood City, California. DWA provide family am riding habitment, including shake up ingest dissipates, goggle box specials and series, live entertainment properties, an online virtual valet and related consumer products, fiddle for audiences around the world. They have released a organic of 21 ethereal films, including Shrek 2, 3 and Madagascar were the highest-grossing animated films in the domestic box map in the year they released. Generally, DWA release twain films per year. But in 2009, they announced that from 2010 they will release 5 mo vies every ii years, and in the further all of the films would be released in stereoscopic 3D. Process of produce films A uncut animated feature films should take 3-4 years. The process of a film should go through and through 4 phases, including Development, Pre-production, Production, and Post-production. Each phase has several(prenominal)(prenominal) steps shown as next table. Strategic Alliances and Promotions  DWA brand sense is one cornerstone of DWAs success. Therefore, in companionship to correct consumer awareness, DWA have developed several key strategic alliances and promotional partnerships around the world. Usually, DWA license their characters and storylines for use in conjunction with their partners products or services. Through this way DWA nominate not only utility from the licensing fee but similarly gain the cross-promotional opportunities. Currently, their primary alliances are McDonalds, Hewlett-Packard and Intel. In 2011, DWA and Samsung announc ed that the deuce leaders of technology and ! entertainment are joining forces for 3D DVD versions...If you want to nurture a full essay, order it on our website: BestEssayCheap.com

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